Chery Launch

The Brief

In collaboration with accidentANGELS^TM and Chery Midrand, the goal was to enhance the Chery ownership experience, specifically at the newly established Midrand branch.

New Chery owners are now eligible for a Chery Angels membership, providing private hospitalisation in the case of a road accident, emergency transport benefits, and financial support after the car accident.

The Goal

To emphasize the significance of the Chery Angels benefit and highlight its exclusivity to the Midrand branch, creating a compelling reason for customers to choose Chery at that location.

The Solution

What we did to bring the Chery Angels concept to life:

• Crafted a distinctive logo and brand identity for Chery Angels.
• Launched a brand activation at the Chery Midrand dealership featuring a simulated road accident scene.
• Showcased the necessity of expert, immediate care with ambulance personnel demonstrations.
• Emphasised the exclusivity of this benefit to the Midrand branch.
• Created a memorable visual impact during the launch event.